I just got a press release on behalf of a preventive health company. From E. Towers Mingledorff to be exact. That's not the company name, that's the PR person's name.
This press release is what I call GENERIC and a WASTE OF MONEY. Yes, emails may be free. But buying lists of journalist email addresses is not.
Here is the not-so-helpful list that they provide on how to have a healthy summer vacation. I think my 8 year old could have come up with a better list.
1. Watch what you eat.
2. Drink plenty of water.
3. Wash your hands often.
4. Get adequate sleep.
5. Pack a first-aid kit.
6. Protect yourself from insect bites.
7. Protect yourself from the sun.
8. When traveling internationally.
(yes there is information BELOW this tip, however this is the numbered tip, complete with a period at the end)
9. Beware aware of recreational water illnesses.
10. Traveling with a health condition.
P.S. I checked out E. Towers Mingledorff online. His first name is Edmond. He's got a lovely fiance and is getting married 12/31/12. He's registered at Macy's, Pottery Barn and Amazon.com.