Sometimes I get a press release and it makes me feel sorry for the PR person. I'm assuming that the PR person got stuck sending out a press release that's beneath them, to please the client. This is one of those cases.
Today's press release had the subject line: Snooki & JWOWW Share Tips for Stress-Free Holidays for Moms
Because what person in their right mind would actually write that sentence? What mom would take holiday destressing advice from Snooki and JWOWW (I'm assuming that's actually how she spells her name mash-up)? To matters worse, most of the press release consists of make-up tips from celebrity stylists and make-up artists (who aren't Snooki or JWOWW), like wearing bronzer to brighten your smile. Now this is where I start wondering if the PR person did her homework. Has she read my blog? When have I ever talked about make-up?
The worst part of this press release is the cocktail recipe provided, not sure whose creation this was, but they should be fired. This thing sounds disgusting. But I'll share it with you in case you feel like barfing.
Leftover Cranberry Vodka recipe (for moms)
2-3 scoops cranberry sauce
2 oz vodka
2 oz cranberry juice
Photos available on request (I should request those!)
There are no mixing instructions. Not sure if this all goes into a blender, or is served over the ice. As in, scoop cranberry sauce from a can, pour vodka on top and stick a straw in it? Mix it up with a spoon after adding the juice? What if the cranberry sauce is chunky? No matter how you make it this cocktail, please leave out the cranberry sauce.
And so if it's true that any press is good press, you're welcome PR person. You can now share with your client that Snooki and JWOWW (and the unnamed celebrity stylists) got placement on Stupid Products. #Success #Winning #AllPRisGoodPR
Photo courtesy of Flickr/Mr. TinDC